Associate, Digital Engagement, Girl Up USA

Full Time
Employment Opportunity
Entry Level

The salary range for this position is $50,000 - $55,000.

Position Overview

Girl Up is a girl-centered leadership development initiative, focusing on equity for girls and women in spaces where they are unheard or underrepresented. We believe when girls and women are in positions of influence, they work to create a more just and equitable world for everyone. 

Girl Up operates a global network of regional affiliates and serves 150,000 girls in 150 countries. We deliver evidence-based leadership development training through our girl-led Clubs, programs, and events. As members of a global movement, girls are a force for social good — connected to a community of their peers who are advocating for policy change and advancing gender justice. 

Founded in 2010 and hosted by the United Nations Foundation, Girl Up welcomes girls and youth of all gender identities to start a Club and join our movement to advance gender justice worldwide. Together, we are expanding girls’ skills, rights, and opportunities to lead, and changing the face of leadership for generations to come. Learn more at

Girl Up USA’s Associate, Digital Engagement will support work to ensure the voice of Girl Up USA on all social platforms. The Associate, Digital Engagement will report to the Director of Girl Up USA and be a member of the new Girl Up USA team. They will collaborate closely with Girl Up’s Global Communications department.

This position is based in Washington, DC or U.S. remote.

Essential Functions

  • Coordinate and implement a digital media strategy across all Girl Up USA’s platforms (Instagram, Facebook, LinkedIn, Website, Community, Newsletter, etc.) with an eye toward audience engagement and cultivation.
  • Strengthen and implement user engagement and cultivation strategies for Girl Up USA’s main audiences – youth leaders, alumni, supporters, and partners – across our digital channels with oversight. 
  • Assist in maintaining and implementing the strategic communications plan, brand guidelines and topline messaging, and proper use of assets. 
  • Support graphic design projects to develop, update, and maintain high quality marketing and communication collateral for use.
  • Coordinate cross functionally with team members to maintain Girl Up USA’s digital editorial calendar.
  • Co-create monthly metrics reports by monitoring, analyzing, and reporting on web, social media, email, and media mention KPIs and oversee day-to-day social media listening for Girl Up USA, Coalition, and Club accounts.
  • Maintain communications through traditional newsletter platforms and through Girl Up USA’s presence on the global Community platform.
  • Administrate and regularly update the Girl Up LinkedIn page, ensuring timely posts and recognition for funding partners.
  • Assist with making updates to Girl Up USA’s website, as needed.
  • Support team on ideating new and relevant communications opportunities for innovative storytelling.
  • Keep up to date with online communications trends and web industry trends.
  • Travel to attend and cover live events as applicable.
  • Other duties as assigned.

Selection Criteria

  • Bachelor’s degree required.
  • 1-3 years of work experience in communications with experience in cross-collaborative project administration.
  • Commitment to Girl Up’s mission and core values.
  • Experience designing for digital platforms and web are preferred (Adobe Creative Suit, Canva).
  • Asana experience preferred.
  • Commitment to cross-cultural communication.
  • Experience drafting and editing copy for email marketing, fundraising, or social media content.
  • Entrepreneurial – efficient and willing to try new approaches and refine when needed.
  • Excellent interpersonal, oral, and written communication skills.
  • Possess the skills to effectively support and maintain relationships.
  • Be organized and prioritize follow-up and follow-through.
  • Self-starter and goal – driven with ability to work in an extremely fast–paced environment across multiple departments and with a range of people.
  • Collaborative, entrepreneurial, and team oriented.
  • Ability to take initiative and be a self-starter with both energy and creativity.
  • Dependability, openness and flexibility.
  • Display a active listening ability.
  • Commitment to fostering an anti-racist and inclusive workplace.
  • Experience working with diverse and multi-cultural populations preferred.
  • Strong commitment to gender equality and youth development.
  • Ability to meet position deliverables.
  • Ability to work under pressure and handle stress.
  • Ability to meet regular attendance/tardiness policy.
  • Flexible schedule with an ability to work evening and weekends when necessary.
  • Travel required up to 15%.

Benefits & Compensation 

For full-time,benefit eligible employees, UNF offers an excellent range of benefits, including:

  • a choice between two health plans through UnitedHealthcare (PPO or HDHP with HSA)
  • dental insurance
  • vision insurance
  • flexible spending accounts
  • 403b retirement savings plan with a generous matching contribution
  • group term and supplemental life insurance
  • short-term disability
  • long-term disability
  • health club discounts
  • commuter subsidy
  • back-up care
  • employee assistance program

Additionally, all benefit eligible employees have 12 paid holidays, 20 vacation days, 10 sick days, 3 personal days, and 8 weeks of family leave care.




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