Director, Content and Engagement Strategy, Better World Campaign

Full Time
Employment Opportunity
The salary range for this position is $98,000 - $128,000.

Position Overview

The Director, Content and Engagement Strategy, Better World Campaign (BWC) will be responsible for building audiences and increasing engagement across BWC’s multiple outward-facing communications platforms and products, demonstrating the value of the UN to a U.S. audience. The Director will use data to establish and inform an integrated digital comms strategy across paid, earned, shared, and owned media that considers BWC’s many stakeholders, including legislators, policy officials, civil society, and grassroots advocates. With support from the Communications Manager, the Director develops content across channels and for campaigns. The Director will work with members of BWC and the United Nations Foundation's (UNF) Global Content and Engagement (GCE) team. The Director, Content and Engagement Strategy oversees the campaign’s day-to-day traditional and digital communications.

The Director, Content and Engagement Strategy, is a member of BWC and the UN Foundation GCE team. The Director, Content and Engagement will report to the Executive Director, Communications, BWC.

This position is based out of the Washington, DC office (hybrid schedule) with the possibility of remote work.

Essential Functions
  • Collaborate with the Executive Director, Communications to develop and implement strategic communications plans that advance BWC advocacy and public policy objectives, and increase the visibility of the brand and leadership, inside the beltway and across the country.
  • Create and curate content including statements, speeches, blog posts, campaigns, social posts, website features, etc.
  • Supervise the Manager of Communications, BWC.
  • Using data across BWC properties (website metrics, newsletters, events, social media, etc.), the Director will establish goals and timelines that broaden BWC’s reach and engagement among key constituencies and share those metrics with the broader staff.
  • Recommend innovations, systems, processes, and tools that can leverage resources, and capture strategies to bring individuals into BWC’s orbit.
  • Maintain an actively curated media contact list, tracking key reporters.
  • Respond to media inquiries, track influencers, publications, and trends that align with BWC interests.
  • Develop effective working relationships with key communications and public affairs professionals at the UN, State Department, Congress, and the White House.
  • Oversee vendors such as website teams, freelance editors, photographers, and videographers.
  • Identify opportunities to liaise with communications staffers on Capital Hill and in the Administration.
  • Other duties as assigned.
Selection Criteria
  • Bachelor's degree required.
  • Master's degree in public policy, Communications or related fields preferred.
  • At least 10 years of experience in communications/public relations/advocacy/journalism with a track record of growing digital audiences across a variety of platforms.
  • Proficient in content creation. Excellent written, oral, and presentational skills. Video skills a plus.
  • Robust knowledge of analytics/metrics to inform a digital strategy that leverages component parts into a more comprehensive and powerful whole.
  • An action-oriented communicator familiar with advocacy settings such as Congress, the Administration, or K Street.
  • Knowledge of foreign policy issues, especially UN related matters, is preferred.
  • A keen sense of what makes and shapes news, and experience with media relations, briefings, engagement, and outreach.
  • Strong planning and organizational tools, an ability to multi-task when dealing with complex issued, tasks, requests, and deadlines.
  • A team-oriented colleague comfortable collaborating in small groups, sharing knowledge across teams.
  • Ability to self-manage on project management, attention to detail, and deadlines.

Benefits & Compensation 

For full-time, U.S. benefit eligible employees, UNF offers an excellent range of benefits, including:

  • a choice between two health plans through UnitedHealthcare (PPO or HDHP with HSA)
  • dental insurance
  • vision insurance
  • flexible spending accounts
  • 403b retirement savings plan with a generous matching contribution
  • group term and supplemental life insurance
  • short-term disability
  • long-term disability
  • health club discounts
  • commuter subsidy
  • back-up care
  • employee assistance program

Additionally, all benefit eligible employees have 12 paid holidays, 20 vacation days, 10 sick days, 3 personal days, and 8 weeks of family leave care.


Apply for this position

Apply with Indeed
We've received your resume. Click here to update it.
Attach resume as .pdf, .doc, .docx, .odt, .txt, or .rtf (limit 5MB) or Paste resume

Paste your resume here or Attach resume file

To comply with government Equal Employment Opportunity and/or Affirmative Action reporting regulations, we are requesting (but NOT requiring) that you enter this personal data. This information will not be used in connection with any employment decisions, and will be used solely as permitted by state and federal law. Your voluntary cooperation would be appreciated. Learn more.

Invitation for Job Applicants to Self-Identify as a U.S. Veteran
  • A “disabled veteran” is one of the following:
    • a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or
    • a person who was discharged or released from active duty because of a service-connected disability.
  • A “recently separated veteran” means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.
  • An “active duty wartime or campaign badge veteran” means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.
  • An “Armed forces service medal veteran” means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.
Veteran status

Voluntary Self-Identification of Disability
Voluntary Self-Identification of Disability Form CC-305
OMB Control Number 1250-0005
Expires 04/30/2026
Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Please check one of the boxes below:

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

You must enter your name and date